In developing the goals for R.o.c.k. Inc. it was determined that we would develop a series of logos and symbols that would be associated with Bulltig enterprises and R.o.c.k. Inc. It’s our intention to build a recognition of these logos and symbols that in turn will cause people to associate them with an avenue to learning and mind expansion. The initial items intended to promote recognition are a series of high quality stickers representing the R.o.c.k. Inc. trademark and the Stand For Truth star.

It should already be apparent that R.o.c.k. is an acronym for “Road of continuing knowledge” with its meaning set forth in the mission statement. Stand for Truth is intended to encourage individuals to seek out correct principles that develop understanding and knowledge, building a foundation of truth - then standing on that foundation in living life. The truths we stand for often evolve as we increase in knowledge and understanding. The star represents two things: first, it represents enlightening in our minds as we embrace truth. Second, it represents the many directions we can follow in our lives - the points of the star resembling a directional symbol that’s similar to what might be found on a compass or map.