Simply put, it is the primary goal of Bulltig enterprises - doing business as (dba) R.o.c.k. Inc. - to provoke a desire for learning, understanding and progression to the mind of those seeking further knowledge. The concept is that understanding leads to knowledge and knowledge leads to truth. R.o.c.k. Inc. desires to stimulate understanding through publishing books and material that incite thought and reflection on personal circumstances; with the end result being self realization and improvement. Additionally, R.o.c.k. Inc. desires to assist aspiring and established writers in publishing books and material that would perpetuate its goals.

This goal will be initiated beginning with an initial published book, “Cutting the Surface”; subtitled, “Stand for Truth”; written by Author Brett Smith. The goal will be perpetuated through publishing additional books and other written material both in print and electronically, offered through this site and other locations. Written feedback will be encouraged through written forums on rocknowledge.com. Positive, uplifting material will be screened for content and published on this site for the benefit of others.

Developing recognition of the “R.o.c.k. Inc.” logo is another important goal of rocknowledge.com - which in turn will lead people to examine the books and other written material offered through R.o.c.k. Inc. Brand recognition will be done by offering hats and clothing, and other promotional and accessory items displaying these logos. As R.o.c.k. Inc. goals are realized, ongoing efforts will continue in adding material and products that perpetuate learning, understanding, and knowledge.