In setting forth the goals for Rocknowledge, it was determined that we would
develop a series of logos, symbols and original writings that would be associated with Rocknowledge. It’s our intention to build a recognition of the Rocknowledge material and products that in turn will cause people to associate such to an avenue for learning and spiritual growth.

It should already be apparent that Rock is an acronym for “Road of continuing knowledge” with its meaning set forth in the mission statement. "Stand for Truth" is intended to encourage individuals to seek out correct principles that develop understanding and knowledge, building a foundation of truth; then standing on that foundation in living life. The star represents two things: first, it represents enlightening to our minds as we embrace truth; second, it represents the many directions we can follow in our lives - the points of the star resembling a directional symbol that’s similar to what might be found on a compass or map.